Wellness Vibes Fest An HBCU-Focused Wellness Festival

In partnership with

An HBCU-focused Wellness Festival- National Public Health Week - April 3rd-9th, 2023

In Partnership With: TN CEAL, NIH CEAL,Tennessee Department of Health, HRSA and AHEC

Objective:

Generate open conversations about vaccine hesitancy post pandemic among African American college students and recruit campus health influencers

Role:

Lead Marketing Agency

Services:

Brand Strategy, Branding & Design, Creative, Experiential Marketing, Event Planning, Event Management, Community Relations, Social Media and Website Design

Success:

14K+

Total Students

3

Cities Across Tennessee

Memphis | Jackson | Nashville

200

Health Surveys

6

Tennessee HBCUs

1000+

Students Participated

450

Campus Wellness Influencers

Health Education | COVID-19 Boosters | Fresh Juices | Yoga | Health Education | Fresh Juices | GenZ Health & Wellness Conversations | Music | Food | Games

HCA Healthcare Event Marketing Campaign at Essence Festival

In partnership with

HCA Healthcare

Essence Music Festival | New Orleans, LA

Objective:

Engage Essence Fest attendees about HCA career opportunities and brand

Role:

Event Recruitment Marketing

Services:

Event Ideation, Planning & Management, Guerrilla Marketing, Lead Capture, Text Campaign, Brand Activation

Essence Fest 2019 Pop-Up Empowerment Seminar - Morial Convention Center, New Orleans, LA

Event Flyer

Text Campaign

150

Photos Taken

in Career Makeover Studio

350

Premium Giveaways

50+

Qualified Leads Capturedd

National Museum of African American Music “Where Legends Live forever” Campaign

National Museum of African American Music (NMAAM)

The National Museum of African American Music (NMAAM), is the only museum of its kind dedicated to preserving and celebrating the history of Black music in America. The museum’s expertly-curated collections share the story of the American soundtrack by integrating history and interactive technology to bring the musical heroes of the past into the present.

Role:

Lead Marketing Agency

Services:

Rebranding, Key Messaging, Branding & Design, PR, Social Media Management

Objective:

45-day fundraising campaign garnering national media exposure and membership for the only museum dedicated to preserving and celebrating the history of Black music in America

Success:

$203K+

2022 End-of-Year Giving Campaign