Rebranding

National Museum of African American Music “Where Legends Live forever” Campaign

 

National Museum of African American Music (NMAAM)

The National Museum of African American Music (NMAAM), is the only museum of its kind dedicated to preserving and celebrating the history of Black music in America. The museum’s expertly-curated collections share the story of the American soundtrack by integrating history and interactive technology to bring the musical heroes of the past into the present.

 
 
 

Role:

Lead Marketing Agency

Services:

Rebranding, Key Messaging, Branding & Design, PR, Social Media Management

 

Objective:

45-day fundraising campaign garnering national media exposure and membership for the only museum dedicated to preserving and celebrating the history of Black music in America

Success:

$203K+

2022 End-of-Year Giving Campaign